Looked at lots of website and I know which website look I do not want - I wanted fresh, modern and professional, informal but funky. So with Anna's help we found an Ecommerce developer and a design consultant and then got the spec together. Its a lot of work but also more fun than I thought it would be, discussing what I wanted to create with the website.
All the things that I thought were lacking on other websites, were going to be fixed on mine. Maybe a bit ambitious but you need to aim high and I wanted to do more than just have a shop. Articles, discussion, comment .......
Jadz